Eggs in one basket

Small business Owners: Don’t put all your marketing eggs in one basket

Small business owners, beware if you are putting all of your marketing eggs in one basket. As many of you are know, Gmail went down on Monday, December  14th, 2020, at approximately 7 am EST. The outage lasted for about 45 minutes. 14% of users experienced slow or interrupted access.  First, there was the endless …

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orange juice is squeezed

Does my Website Need a Squeeze Page?: Lead Generation 101

The short answer is yes. First, let’s define a squeeze page, then discuss why you need one. What is a squeeze page? It’s usually is a pop-up or small part of website that “squeezes” (extracts) an email address and/or cellphone number from your website visitor. A shoe shopping website squeezed my cellphone number out of …

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Why is WordPress the best website content management system?

Clients come to me in all stages: without a website; with a DIY website; needing website updates. And I work with all of them to create the online branding platform which fits their industry and elevates their brand. Often I am asked which content management system I prefer, and I have an answer! I’ve worked …

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how to build a website

Website Hosts, SSLs & Privacy Policies – Why do I need them?

How to Build a Website: Part 4 Congrats! You’re just about ready to start building your website – now you need a website host. A hosting company stores the html and image files which make up your website on their servers. Your domain name registrar (which I talked about {here} and {here}) might offer this …

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