A Step-by-Step Guide on How to Set Up a Google My Business Profile (with a video)

If you are a small business owner, you may not know that setting up a Google My Business profile is free. The first thing you must have is a Business website. Contact me if you are just getting started as a business and don’t have your business website yet. But if you do have a …

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5 reasons why your Small business needs a “Google Business Profile”

As a website designer, I have worked with numerous local businesses, and I found that having a Google Business Profile so important that I now include creating the profile in my website design packages. If you operate locally, you cannot be found if you don’t have a Google Business Profile. The good news is that …

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is your website mobile friendly blog post cover art

Why does is matter if my website is mobile friendly?

66% of all site visits for new clients in 2020 came from their mobile devices. This is for the 1,000 most visited websites in the world, compared to the previous year. SEM Rush The answer to the question is it matters – a lot! It’s more important than ever for your website to navigate easily …

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Email marketing is a great way to increase sales

Small business owners: email marketing can be easy!

Small business owners: Email marketing can be easy! Create curiosity, build relationships and cement brand loyalty About 60% of people do purchase research on the internet — even for local businesses. When website clickers are deciding who to hire, wouldn’t it be great if they told you they were checking you out? It’s not like …

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Is the cost of SEO worth it?

How much should an SBO invest in SEO – and is it worth it?

As a small business owner, you likely know about SEO and have thought about investing some money in it. But will you get your money’s worth? The short answer is it depends, and requires tracking and calculating your return on investment. As a web designer, I hear stories where someone spends thousands on an SEO company …

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MailChimp versus MailerLite – which one should you use?

You’re a business owner who wants to send out regular emails to your clients and business partners. Perhaps doing it yourself isn’t efficient any longer because business has picked up. Perhaps you want it automated so you don’t have to think about it. Or maybe you want to better track your analytics, like your email …

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Getting more clients with SEO for your small business website

Getting new clients after moving to North Carolina: A case study

Getting new clients after moving to North Carolina: A case study of Consider It Done! in Raleigh, NC When I met Sherri at a networking event in 2019, she had only been living in North Carolina for a year. Previous to that, for 15 years, she had had a successful business going in Southern California. …

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Eggs in one basket

Small business Owners: Don’t put all your marketing eggs in one basket

Small business owners, beware if you are putting all of your marketing eggs in one basket. As many of you are know, Gmail went down on Monday, December  14th, 2020, at approximately 7 am EST. The outage lasted for about 45 minutes. 14% of users experienced slow or interrupted access.  First, there was the endless …

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orange juice is squeezed

Does my Website Need a Squeeze Page?: Lead Generation 101

The short answer is yes. First, let’s define a squeeze page, then discuss why you need one. What is a squeeze page? It’s usually is a pop-up or small part of website that “squeezes” (extracts) an email address and/or cellphone number from your website visitor. A shoe shopping website squeezed my cellphone number out of …

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