66% of all site visits for new clients in 2020 came from their mobile devices. This is for the 1,000 most visited websites in the world, compared to the previous year. SEM Rush The answer to the question is it matters – a lot! It’s more important than ever for your website to navigate easily …
Why does is matter if my website is mobile friendly? Read More »
Small business owners: Email marketing can be easy! Create curiosity, build relationships and cement brand loyalty About 60% of people do purchase research on the internet — even for local businesses. When website clickers are deciding who to hire, wouldn’t it be great if they told you they were checking you out? It’s not like …
Small business owners: email marketing can be easy! Read More »
The importance of brand and identity to the success of your business cannot be overstated. A strong logo is the centerpiece of a strong brand and will be a symbol of your business, express the key elements of your work and fit in with modern design practices. Your logo should convey your company’s unique selling …
As a small business owner, you likely know about SEO and have thought about investing some money in it. But will you get your money’s worth? The short answer is it depends, and requires tracking and calculating your return on investment. As a web designer, I hear stories where someone spends thousands on an SEO company …
How much should an SBO invest in SEO – and is it worth it? Read More »
You’re a business owner who wants to send out regular emails to your clients and business partners. Perhaps doing it yourself isn’t efficient any longer because business has picked up. Perhaps you want it automated so you don’t have to think about it. Or maybe you want to better track your analytics, like your email …
MailChimp versus MailerLite – which one should you use? Read More »
Getting new clients after moving to North Carolina: A case study of Consider It Done! in Raleigh, NC When I met Sherri at a networking event in 2019, she had only been living in North Carolina for a year. Previous to that, for 15 years, she had had a successful business going in Southern California. …
Getting new clients after moving to North Carolina: A case study Read More »
Branding your business – the importance of a domain-specific email address. If getting your business website on-line is one of your new year goals, consider adding another one to that list: a domain-specific email address. For instance, laura@webluminary.com is a branded email address. The main goal of business branding is to make certain that your …
5 Reasons why you need a branded email address for your business Read More »
Small business owners, beware if you are putting all of your marketing eggs in one basket. As many of you are know, Gmail went down on Monday, December 14th, 2020, at approximately 7 am EST. The outage lasted for about 45 minutes. 14% of users experienced slow or interrupted access. First, there was the endless …
Small business Owners: Don’t put all your marketing eggs in one basket Read More »
The short answer is yes. First, let’s define a squeeze page, then discuss why you need one. What is a squeeze page? It’s usually is a pop-up or small part of website that “squeezes” (extracts) an email address and/or cellphone number from your website visitor. A shoe shopping website squeezed my cellphone number out of …
Does my Website Need a Squeeze Page?: Lead Generation 101 Read More »
As a business owner, you have a zillion things pulling at your time, resources, finances, and attention all day every day. What do you outsource– and when? Here are my thoughts on indicators you might need to outsource your website developing. Did you DIY your website? Maybe you had the time – or lack of …
As a small business owner, you’ve wisely chosen to invest in outsourcing your website creation. Great decision! You know websites provide your digital marketing foundation, and you don’t want your brand to look DIY. What you should look for in a website developer, before you spend the money? Ask other business owners for recommendations and …
Clients come to me in all stages: without a website; with a DIY website; needing website updates. And I work with all of them to create the online branding platform which fits their industry and elevates their brand. Often I am asked which content management system I prefer, and I have an answer! I’ve worked …
Why is WordPress the best website content management system? Read More »
