Lead generation

Email marketing is a great way to increase sales

Small business owners: email marketing can be easy!

Small business owners: Email marketing can be easy! Create curiosity, build relationships and cement brand loyalty About 60% of people do purchase research on the internet — even for local businesses. When website clickers are deciding who to hire, wouldn’t it be great if they told you they were checking you out? It’s not like […]

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MailChimp versus MailerLite – which one should you use?

You’re a business owner who wants to send out regular emails to your clients and business partners. Perhaps doing it yourself isn’t efficient any longer because business has picked up. Perhaps you want it automated so you don’t have to think about it. Or maybe you want to better track your analytics, like your email

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Eggs in one basket

Small business Owners: Don’t put all your marketing eggs in one basket

Small business owners, beware if you are putting all of your marketing eggs in one basket. As many of you are know, Gmail went down on Monday, December  14th, 2020, at approximately 7 am EST. The outage lasted for about 45 minutes. 14% of users experienced slow or interrupted access.  First, there was the endless

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orange juice is squeezed

Does my Website Need a Squeeze Page?: Lead Generation 101

The short answer is yes. First, let’s define a squeeze page, then discuss why you need one. What is a squeeze page? It’s usually is a pop-up or small part of website that “squeezes” (extracts) an email address and/or cellphone number from your website visitor. A shoe shopping website squeezed my cellphone number out of

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