Small business owners: Email marketing can be easy! Create curiosity, build relationships and cement brand loyalty About 60% of people do purchase research on the internet — even for local businesses. When website clickers are deciding who to hire, wouldn’t it be great if they told you they were checking you out? It’s not like …
Small business owners: email marketing can be easy! Read More »
The importance of brand and identity to the success of your business cannot be overstated. A strong logo is the centerpiece of a strong brand and will be a symbol of your business, express the key elements of your work and fit in with modern design practices. Your logo should convey your company’s unique selling …
As a small business owner, you likely know about SEO and have thought about investing some money in it. But will you get your money’s worth? The short answer is it depends, and requires tracking and calculating your return on investment. As a web designer, I hear stories where someone spends thousands on an SEO company …
How much should an SBO invest in SEO – and is it worth it? Read More »
You’re a business owner who wants to send out regular emails to your clients and business partners. Perhaps doing it yourself isn’t efficient any longer because business has picked up. Perhaps you want it automated so you don’t have to think about it. Or maybe you want to better track your analytics, like your email …
MailChimp versus MailerLite – which one should you use? Read More »
Getting new clients after moving to North Carolina: A case study of Consider It Done! in Raleigh, NC When I met Sherri at a networking event in 2019, she had only been living in North Carolina for a year. Previous to that, for 15 years, she had had a successful business going in Southern California. …
Getting new clients after moving to North Carolina: A case study Read More »
Branding your business – the importance of a domain-specific email address. If getting your business website on-line is one of your new year goals, consider adding another one to that list: a domain-specific email address. For instance, laura@webluminary.com is a branded email address. The main goal of business branding is to make certain that your …
5 Reasons why you need a branded email address for your business Read More »
Small business owners, beware if you are putting all of your marketing eggs in one basket. As many of you are know, Gmail went down on Monday, December 14th, 2020, at approximately 7 am EST. The outage lasted for about 45 minutes. 14% of users experienced slow or interrupted access. First, there was the endless …
Small business Owners: Don’t put all your marketing eggs in one basket Read More »
A picture is worth a 100% words! Therefore, I love adding images to all of my WordPress blog posts. Images make you stand out and get noticed in a sea of words. I use Canva for social media posts as well. When I insert my headshot, logo and branding color scheme it looks like a …
If you own a small or medium size service based business, having a calendar where current clients and potential clients can schedule appointments can be a game changer. If you trying to find a time to meet a potential client, you need it to be easy! Let them pick the time of available times, and …
Save Time and Add a Booking Feature to your Website Read More »