Marketing Strategies

Title Banner of Laura Simpson from Web Luminary with text "IS the Phrase Google it" going away?

Is the Phrase “Google it” going away?

Google is telling people to eat rocks for “the minerals.” AI overview was released this month and while you were out grilling your hamburgers, SEO’s and reporters around the world were “grillin’” Google for their disastrous rollout of AI overview in search. Today (May 31, 24), I asked Google “How many rocks should I eat […]

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Powerful Case Study of Raleigh Paint and Improvements Website Redesign that led to explosive growth

In 2021, Brennan of Raleigh Paint and Improvement was a frustrated by his website. He had spent roughly $3600 on website design and SEO with zero Return On Investment – he was getting zero calls from his website being found on Google. Brennan realized that even though his website/SEO company told him that his website

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Email marketing is a great way to increase sales

Small business owners: email marketing can be easy!

Small business owners: Email marketing can be easy! Create curiosity, build relationships and cement brand loyalty About 60% of people do purchase research on the internet — even for local businesses. When website clickers are deciding who to hire, wouldn’t it be great if they told you they were checking you out? It’s not like

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Is the cost of SEO worth it?

How much should an SBO invest in SEO – and is it worth it?

As a small business owner, you likely know about SEO and have thought about investing some money in it. But will you get your money’s worth? The short answer is it depends, and requires tracking and calculating your return on investment. As a web designer, I hear stories where someone spends thousands on an SEO company

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MailChimp versus MailerLite – which one should you use?

You’re a business owner who wants to send out regular emails to your clients and business partners. Perhaps doing it yourself isn’t efficient any longer because business has picked up. Perhaps you want it automated so you don’t have to think about it. Or maybe you want to better track your analytics, like your email

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Getting more clients with SEO for your small business website

Getting new clients after moving to North Carolina: A case study

Getting new clients after moving to North Carolina: A case study of Consider It Done! in Raleigh, NC When I met Sherri at a networking event in 2019, she had only been living in North Carolina for a year. Previous to that, for 15 years, she had had a successful business going in Southern California.

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Eggs in one basket

Small business Owners: Don’t put all your marketing eggs in one basket

Small business owners, beware if you are putting all of your marketing eggs in one basket. As many of you are know, Gmail went down on Monday, December  14th, 2020, at approximately 7 am EST. The outage lasted for about 45 minutes. 14% of users experienced slow or interrupted access.  First, there was the endless

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