The short answer is yes. First, let’s define a squeeze page, then discuss why you need one.
What is a squeeze page?
It’s usually is a pop-up or small part of website that “squeezes” (extracts) an email address and/or cellphone number from your website visitor. A shoe shopping website squeezed my cellphone number out of me with promises of a great coupon. I needed some shoes, so I gave it.
Squeeze page versus landing page: what’s the difference?
A squeeze page is a shorter landing page, and a landing page asks for more information (name, address, phone number, and credit card). A landing page is one page designed for one goal, at one point in time, and for one purpose only (a one-time event, a webinar sign-up, or an online course). It will outline details about that one goal: webinar length, topics, speakers. And then it prompts the sale by explaining why they want to purchase a ticket.
A squeeze page offers an exchange: your new client receives something for free by giving their name and email, with no purchase requirement, with the freedom to opt-out at any time.
Squeeze pages aid in lead generation
I highly recommend creating a squeeze page, either as a pop-up or embedded in your website. 93% of people who visit your website are not ready to buy now. But how do you get them to visit your website again, making sure your guest remembers your business?
You offer them something for free, in exchange for their email address or phone number. Something they can’t get anywhere else, something which solves one of their pain points.
Two crucial questions I pose to my website clients are: who do you serve and what are their pain points? Their squeeze page then takes the form of a free template, a guide, or a how-to. You receive your potential clients’ information, then nurture them through your email list of interested website visitors, periodically sending beneficial information.
Use your email campaign service – MailChimp, MailerLite (my preferred service), Active Campaign, Constant Contact to create and integrate your pop-up or squeeze area. Then get into your client’s head: what do they want? What questions will they ask? This will guide you to deciding what to give away. Then, wanting your freebie (aka lead magnet) – you squeezed their email address out of them! A squeeze page makes email marketing more effective. You know who visited your website and you have their email address! Then you can write emails to these former website visitors and nurture those leads.
In this way, you allow them to get to know, like, and trust you. Way more effective at bringing in new income than a list of who you exchanged business cards with at networking events. In addition, your email list is always yours. See my blog post on why you need an email list here. If you get kicked off of Facebook, Instagram or another way you do business, if you have an email list, you can continue your marketing and sales via email.
Stay tuned for my next how-to blog and video on MailerLite.
If you know you need to incorporate a squeeze page into your website – contact me.