The importance of brand and identity to the success of your business cannot be overstated. A strong logo is the centerpiece of a strong brand and will be a symbol of your business, express the key elements of your work and fit in with modern design practices. Your logo should convey your company’s unique selling …
As a small business owner, you likely know about SEO and have thought about investing some money in it. But will you get your money’s worth? The short answer is it depends, and requires tracking and calculating your return on investment. As a web designer, I hear stories where someone spends thousands on an SEO company …
How much should an SBO invest in SEO – and is it worth it? Read More »
You’re a business owner who wants to send out regular emails to your clients and business partners. Perhaps doing it yourself isn’t efficient any longer because business has picked up. Perhaps you want it automated so you don’t have to think about it. Or maybe you want to better track your analytics, like your email …
MailChimp versus MailerLite – which one should you use? Read More »
How to Build a Website: Part 4 Congrats! You’re just about ready to start building your website – now you need a website host. A hosting company stores the html and image files which make up your website on their servers. Your domain name registrar (which I talked about {here} and {here}) might offer this …
Website Hosts, SSLs & Privacy Policies – Why do I need them? Read More »
When we talk to small business owners, we often hear about their website concerns. One of the most frequently asked questions we get is – “Why am I not getting leads from my website?” The business owner goes on to tell me that they have hundreds if not thousands of website clicks a month but …
Top 5 website mistakes small business owners make Read More »