lead generation

MailChimp versus MailerLite – which one should you use?

Lead generation, Marketing Strategies, Small Business Websites, Website Strategy / By

You’re a business owner who wants to send out regular emails to your clients and business partners. Perhaps doing it yourself isn’t efficient any longer because business has picked up. Perhaps you want it automated so you don’t have to think about it. Or maybe you want to better track your analytics, like your email …

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orange juice is squeezed

Does my Website Need a Squeeze Page?: Lead Generation 101

Building a Website Blog Series, Content Creation, Lead generation, Small Business Websites, Website Strategy / By

The short answer is yes. First, let’s define a squeeze page, then discuss why you need one. What is a squeeze page? It’s usually is a pop-up or small part of website that “squeezes” (extracts) an email address and/or cellphone number from your website visitor. A shoe shopping website squeezed my cellphone number out of …

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