In the vast landscape of small business website development platforms, two giants stand out: WordPress and Squarespace. As a seasoned website designer in the Raleigh area with a focus on SEO, I’ve had the privilege of witnessing the evolution of both platforms. Over my five years of experience, I’ve consistently found myself leaning towards WordPress, and today, I want to share why.
- SEO Supremacy with WordPress:
One of the key reasons I prefer WordPress is its unparalleled SEO capabilities. WordPress offers a robust framework for free that allows for seamless integration of SEO practices, helping my clients climb the Google ranks effortlessly. The ability to optimize content, meta tags, and other crucial elements contributes to a website’s visibility and performance on search engines. Squarespace offers tab for SEO, where you will find a very limited set of tools to optimize your SEO. My clients have all seen a huge bump in their Google ranking using WordPress. I believe you can rank well in Squarespace but it will take twice as much and twice as long to get there.
- Ownership Matters: WordPress vs. Squarespace:
When it comes to owning your online presence, the distinction between WordPress and Squarespace is stark. With WordPress, you own your website and its content. In contrast, Squarespace follows a subscription model where you essentially rent your website space. If you decide to part ways with Squarespace or they face unforeseen challenges, your entire online identity could be at risk.
- Ease of Use with Elementor:
WordPress has often been criticized for its perceived complexity, but with the advent of page builders like Elementor, this concern becomes obsolete. Elementor provides an intuitive drag-and-drop interface, making website design accessible even for those without extensive coding knowledge. Creating visually stunning and functional websites has never been easier.
- The Singular Squarespace Dilemma:
A critical aspect often overlooked in the choice between WordPress and Squarespace is the issue of website management and hosting integration. With Squarespace, the website management system and hosting platform are inseparable. This means that users are confined to Squarespace’s hosting services without the ability to download a comprehensive backup of their website. In contrast, WordPress offers a distinct advantage in terms of security and recovery. WordPress allows users to download a digital backup of their entire website, providing a safeguard against unforeseen events such as hacking or data loss. This flexibility enables website owners to move their site to any hosting company worldwide, ensuring that control remains firmly in their hands and emphasizing WordPress as the superior choice for those prioritizing security and data ownership. Squarespace does keep a backup of your website for 30 days. However, if you are hacked, and it takes you longer to notice than 30 days, you are out of luck. This actually happened to a small business owner who called me for help. Unfortunately, I did not design his website and I couldn’t help him. Squarespace couldn’t help him either. He had to start over – which was devastating. (You might think why would anyone want to hack your small business website – stay tuned for my next blog post) With WordPress you can easily back up your website on a schedule and keep as many backups as you like. As your website designer, I keep two monthly backups (at a minimum). Also, I give you your website backup files when I rollout your website. For backups and independence WordPress is the best.
- Customization Freedom with WordPress:
WordPress stands out for its extensive library of plugins and themes, enabling designers to create unique and tailored websites. The open-source nature of WordPress allows for a wide range of customization options, ensuring that each website I design is a true reflection of my client’s brand and vision.
In the competitive world of website design and SEO, the choice between WordPress and Squarespace is crucial. While Squarespace may offer a sleek interface, the limitations in ownership, customization, and potential business risks make it a less favorable option in my eyes. WordPress, especially when paired with tools like Elementor, provides the perfect blend of power, flexibility, and control. So, if you’re aiming for a website that not only tops Google searches but also stands the test of time, WordPress is undoubtedly the platform of choice.